The Infocomm Media Development Authority (IMDA) and the PDPC have launched the Better Data Driven Business (BDDB) programme to help SMEs gain deeper consumer insights and scale up their businesses through responsible use of data.

The BDDB programme aims to support two types of SMEs, those that are starting to learn to use data to generate insights, and those that seek to apply and share data for more complex purposes.

Developed with built-in basic data protection practices, the user-friendly business intelligence tool under the BDDB programme will help organisations generate insights from existing business data to address common business needs. 

To find out more about BDDB, please visit the IMDA website.